Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging.
| Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging. Additional coverage: The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships. Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder. During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies. We read the corporate tea leaves in this Digiday+ Marketing Briefing to decipher some of the marketing trends and potential headwinds that executives at Unilever, Procter & Gamble and The Coca-Cola Company detailed during their earnings calls. Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s creators are developing an advertising product. Other things to know about Attend the Digiday Programmatic Marketing Summit, December 3-5, in Nashville for the chance to connect with programmatic leaders from Goodway Group, Canvas and more. Register before November 15 to save $200 on passes and gain an additional 8-Minute Meeting. According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. Sponsored by Marigold. The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. Sponsored by PebblePost. | | |
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