Media Relations 3 crucial steps PR pros should take before they pitch Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry.
Pitching 5 ways to differentiate your agency’s pitch Every agency builds its book of business on the quality of its pitches to new clients. Here are some tips to help your bids rise above the competition.
Virtual Summit Alert The biggest video myth you’re falling for See how communicators at Capitol One, Goodwill and more create amazing videos without a professional background.
Content Marketing 7 smart strategies for success on the new-look Facebook With all the changes to the social media juggernaut’s platform, publishers and content marketers are struggling to put their best foot forward. Here are some ways to stay relevant.
Infographic 11 ways to amplify social media engagement If you want to boost your online mentions and get consumers to interact with your organization, consider these fresh ideas.
Marketing Guidance for using humor in marketing emails Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
