The Perfect Pre-Listing Packet Template If you want to stand as out as THE trusted listing expert in any market, you need to add our Pre-Listing Packet to your arsenal. It'll ethically sabotage your competition, establish you as a trusted expert, and even attract new listings. Download Now >>
ADVERTISEMENT:
Best Practices in Sales & Marketing
Use these tips to alleviate DEI fatigue Despite the benefits of having a DEI policy for your business, it can be tiring to implement intentionally and consistently. This endeavor—especially if it's new to you—takes constant effort and courage. Full Story: REALTOR® Magazine/The Lounge (2/10)
5 ways to turn around unhappy clients Customer complaints that are handled with empathy and follow-up can turn into long-term client relationships. Here are five ways to handle unhappy clients, from a developing a scalable process to practicing specific scenarios. Full Story: CO— (US Chamber of Commerce) (2/15)
Instagram, TikTok grab top app download spots for 2022 Instagram led 2022's rank for social media app installations, and people downloaded it 72 million times, Apptopia reports. Although TikTok had 672 million downloads globally, Apptopia puts it in the entertainment category rather than the social media list. Full Story: Insider Intelligence (2/14)
Mortgage applications decline amid inflation expectations A survey by the Mortgage Bankers Association, released in the wake of the January consumer price index report, showed that mortgage application volume last week decreased 7.7% compared with the previous week. Refinancing applications fell 13% while mortgage applications declined by 6%. Full Story: CNBC (2/15),Fox Business (2/15)
Adobe home design withstands test of time Pueblo or adobe homes are a hallmark of the American Southwest due to their practicality. "It still continues to be a very popular style of architecture today," says Steven Moffson of the State Historic Preservation Office in Santa Fe, N.M. Full Story: The Wall Street Journal (2/15)
Technology & Innovations
New Columbia center to focus on AI in real estate, finance The new Center for Artificial Intelligence in Business Analytics and FinTech at Columbia University will focus on using artificial intelligence and data science in finance and real estate. The center will collaborate with businesses to develop software and analytics to predict investment decisions and market behavior. Full Story: GlobeSt (free registration) (2/13)
Business Wellness
5 wellness lessons for apartment managers At the peak of COVID-19, owners and managers of multifamily housing took steps for residents to socially distance without feeling isolated. These five lessons will help residents feel less anxious if another variant or health challenge emerges. Full Story: REALTOR® Magazine/Create (12/27)
Retail sales rise likely to influence Fed strategy Retail sales including food and fuel increased 3% in January from December, according to the Census Bureau, indicating that consumers are still willing to spend on discretionary items despite inflation. This and other recent economic data could prompt the Federal Reserve to maintain a tight monetary policy, with Oren Klachkin of Oxford Economics commenting: "For the Fed, these data are supportive of their view that additional rate hikes are needed to cool the economy and bring the inflation down to 2%." Full Story: Financial Times (subscription required) (2/15)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
