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23 Apr 2025 Contact Us   |   Subscribe
     

Wards Intelligence Alert

Pre-Tariff U.S. Light-Vehicle Sales Surge Continues in April, Sapping Dealer Inventory

If the forecast holds firm, inventory will fall below the year-ago month for the first time in nearly three years. Less inventory could take pressure off automakers and dealers to limit price hikes by absorbing some of the higher costs caused by tariffs, if they remain in place. Conversely, it also means a higher mix of pricier vehicles on dealer lots and lower sales volumes – and automakers, at least for now, are more inclined to emphasize production cuts, and not big discounts to consumers, to manage inventory in the face of weakening demand.

 

If the forecast holds firm, inventory will fall below the year-ago month for the first time in nearly three years. Less inventory could take pressure off automakers and dealers to limit price hikes by absorbing some of the higher costs caused by tariffs, if they remain in place. Conversely, it also means a higher mix of pricier vehicles on dealer lots and lower sales volumes – and automakers, at least for now, are more inclined to emphasize production cuts, and not big discounts to consumers, to manage inventory in the face of weakening demand.

U.S. Light Vehicle Sales & Inventory Forecast, April 2025

U.S. light vehicle sales and inventory forecast by company and by source and vehicle type for April 2025. Includes SAAR (seasonally adjusted annual rates) and days' supply projections.

 

U.S. light vehicle sales and inventory forecast by company and by source and vehicle type for April 2025. Includes SAAR (seasonally adjusted annual rates) and days' supply projections.

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