PR takeaways from Starbucks’ controversiesStarbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to leave. Why do these stories seem to dog Starbucks? Here's what brand managers should take from the coffee chain's response.
| | | | | | | CRISIS COMMUNICATIONS
Starbucks reveals why brands should lead with values Starbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to leave. Why do these stories seem to dog Starbucks? Here's what brand managers should take from the coffee chain's response.
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