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DAILY SCOOP
New CNN CEO changes the game, WaPo reporters get into it on Twitter and what PR pros struggle with the most
Also: Heineken releases new campaign intent on getting workers to log off.
PR
This is how PR played into the Johnny Depp/Amber Heard trial
Litigation PR is “the brain surgery of PR.” It played a big role in the blockbuster trial.
SOCIAL MEDIA
Lessons from the Kentucky Derby for brand TikToks
The 148-year-old tradition got a fresh look on TikTok.
RAGAN AWARDS
CBS News executive Shawna Thomas to keynote Top Women in Communications Awards Luncheon
Thomas will help celebrate impressive women in the comms industry as the awards return in-person.
Netflix insiders indicate tumult, the social platforms PR pros prefer and Biden begs for gun control
Also: Uber limits replies on Pride Month campaign tweet.
The PR talent wars are bringing a day of reckoning
The industry is enduring an existential crisis. Here’s how to thrive through it.
How StockX uses data to create compelling stories for the media
The team’s monthly reports positioned StockX as an authority in its market, leading to a win in the "Campaigns: Data-Driven Media Relations Campaign" category of Ragan’s 2021 Media Relations Awards.
THE FRIDAY REPORTER
Advice for pitches that work from WSJ's politics editor
A conversation with Ben Pershing, politics editor of the Wall Street Journal.
An insider’s guide to pitching the media
Accesswire’s new whitepaper will guide you to creating and sending better pitches.
Sheryl Sandberg’s departing message, Disney fans criticize Pride efforts and social values factor in to shoppers’ decision-making
Also: Elon Musk is firm on return-to-office policy for Tesla workers.
DIVERSITY AND INCLUSION
How companies’ observances of Juneteenth are evolving, according to DE&I execs from Levi’s, FleishmanHillard
Avoid performative gestures around the holiday.
CORPORATE SOCIAL RESPONSIBILITY
5 things to consider when taking a brand position on hot-button issues
The risks of staying quiet are greater than they used to be.
MEDIA RELATIONS
This is what journalists really want from PR pros, according to Cision survey
Here’s a rundown of what journalists say they do and don’t expect from PR pros.
Let your LGBTQ+ employees come out on their own terms
Overzealous promotion of your LGBTQ+ team members for Pride month might not be welcome if you don’t have their consent.
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