DAILY SCOOP

PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads

Also: Chipotle partners with CashApp to relaunch its customer rewards program.

PR INDUSTRY

4 ways comms can take the wheel on climate

PR pros are positioned to make informed and meaningful environmental gains.

RESEARCH SNAPSHOT

Pandemic decimates public trust in health care, report says

Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.

LEADERSHIP COMMUNICATIONS

How to spread purpose from the frontline to the CEO

During a recent TED Talk, purpose expert Ashley M. Grice explained how communicating authentic purpose requires buy-in from execs, managers and frontline employees.

LEADERSHIP COMMUNICATIONS

Why you must lead from the front in 2022

And how to be the leader your team needs.

STORYTELLING

4 tips for reengaging with audiences post-pandemic

After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.

DAILY SCOOP

Applebee’s faces backlash from leaked exec email, Uber to partner with NYC cab companies and YouTube tops online destinations

Also: Mattress company Avocado opens wellness center store in Manhattan.

THE FRIDAY REPORTER

Revrocket’s Tim Hermes offers tips on finding your niche audience

The B2B media veteran offers insights from his storied career.

WINNING CAMPAIGNS

Bayer’s social media campaign reassures farmers over worries about supply chain disruption

The #StillFarming campaign sought to show support for American farmers and communities during the pandemic. It won in the ‘Crisis Management’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

RAGAN AWARDS

Announcing Ragan’s Workplace Wellness Awards winners

Congratulations to our impressive list of winners.

DAILY SCOOP

Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app

Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’

MARKETING

How influencer marketing has changed consumer expectation

Your customers now expect opportunities to participate in content creation and feeling like a brand insider.

THE WORKPLACE

PR leaders must constantly revisit relationships with employees

Data from Pew Research shows that workers with a college degree are reporting more wages, flexibility and career growth after switching jobs.

EMPLOYEE ENGAGEMENT

Crafting employee communications in a hybrid work world

Connect with employees whether they work in the office, in the field or at home.