| Hello! Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. Join: - Stacey Hedman of the International Fund for Animal Welfare (IFAW)
- Lana McGilvray of Purpose Worldwide
- Sean O’Neal of Onclusive
as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. | 
