Marketing 6 storytelling and PR lessons from Stan Lee The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
Marketing How to maximize a celebrity or influencer endorsement Having the backing of a well-known personality can help broaden your reach and expand your audience. Here’s how to solicit these influential people.
From the Archives 5 ways to ensure your brand sticks out in a crowd The marketplace is more swamped by the day with entrepreneurs wrestling with their dreams. If you want to be visible, try these steps to make your mark.
PR Measurement How to boost PR measurement through benchmarking It’s essential to measure yourself against consistent standards. Find out the benefits of benchmarking to your organization, brands and campaigns.
Media Relations 10 #PRFail tweets to help practitioners land coverage For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Marketing Infographic: A digital marketing tools cheat sheet What resources can help brand managers create cleaner content and monitor and maintain their online presence? This guide will help you choose the best ones for your goals.