DAILY SCOOP

Why PR pros should care about Musk’s proposed Twitter purchase, Oregon university responds to simulation backlash and corporations remaining in Russia

Also: Quartz removes content paywall.

PR VOICES

4 things U.S. brands need to know before launching in Canada

Here’s how to make sure you don’t fall flat when targeting your northern neighbors.

MEASUREMENT

3 tips for executive dashboard design

How to create simple, clean metrics dashboards that executives want to look at.

BRANDING

Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks

From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.

A DAY IN THE LIFE

Spool Marketing’s Katie Kierna on the importance of ‘playing the long game’

The veteran comms pro shares her secrets for navigating a demanding, boundaries-challenging profession.

DAILY SCOOP

Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism

Also: Baskin-Robbins updates social media to match brand refresh.

CORPORATE SOCIAL RESPONSIBILITY

How client-focused agencies must account for ESG

During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.

CAREER LADDER

Telling your own story: How your comms skills can serve your job search

Here’s how to build a narrative to land your next position — or a promotion.

PR INDUSTRY

How Havas PR rallied global teams to support ‘Save Ukraine’ telethon

The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.

DAILY SCOOP

Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets

Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.

CRISIS COMMUNICATIONS

3 crisis communications lessons from the Academy’s Oscars slap response

A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.

DIVERSITY AND INCLUSION

Why your DE&I efforts should include size representation

Altering our day-to-day language around body inclusivity is the first step toward meaningful company-led change.

PR INDUSTRY

5 rules for accurate and clear ESG reports

Done well, these reports can be a crucial tool to build trust with audiences.

DAILY SCOOP

Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse

Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.