In recent weeks some holding company agencies have started to open their offices or announced plans to open up their offices in the coming weeks.
| If Microsoft successfully spends tens of billions of dollars to purchase TikTok, the best thing it could do to recoup that money may be to do not much at all. “Microsoft acquired LinkedIn and has left it largely to operate independently,” said Jeremy Hull, svp of innovation at iProspect. Whereas Facebook has ingested Instagram into its broader advertising platform — as Yahoo tried and failed to do with Tumblr — Microsoft has largely left LinkedIn’s advertising business untouched. Read more below. If Microsoft succeeds in buying TikTok, its involvement in the platform's ad business should be limited to developing its back-end reporting, say agency executives. For Digiday+ members, as some holding company agencies have started to open their offices, or announced plans to do so soon, employee anxiety about return policies is starting to build. In the latest episode of Digiday's The New Normal, Jeff Carvalho discusses how legacy luxury brands need to adapt their marketing to champion accessibility over exclusivity. Dozens of copycat podcasts distributed by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem. Other things to know about This week: We’ll go deep on everything from cultivating an authentic brand voice to marketing during a rapidly evolving time of crisis at the Digiday Brand Summit LIVE. See what else we’ll be covering and reserve your spot today. In this new guide combining survey research and expert interviews, you’ll gain comprehensive insights into publishers’ plans for post-cookies monetization. Sponsored by LiveRamp. | | |
|
howdy! howdy! | Sponsored by Facebook for Business | | Guide: How consumers plan to shop this holiday season | | Even in a year of change, 64 percent of global seasonal shoppers say they will explore new products during the festive period, more so than the rest of the year, according to a new holiday guide from Facebook IQ. Download the guide now for all the 2020 insights. | | |
howdy! howdy! howdy! |
