| | | | | Pot Retailers Are Overhauling Their Shops to Make Them More Sleek and Sophisticated Targeting the 'Chardonnay mom,’ not just the stoner dude By T.L. Stanley A marijuana shop would have to be pretty darn opulent and over the top to earn the nickname, "the Taj Mahal of THC." But then again, until recently, the bar was set pretty low in this relatively new but fast-growing segment of the retail world. Diego Pellicer, a cannabis store in Seattle named for a...
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| | | | | | | | What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards New flavor took over every aspect of music's biggest night By Katie Richards In February 2017, Absolut launched its first new flavor in over four years: Absolut Lime. A lot was banking on this rollout, considering the sharp decline in vodka sales beginning in 2014, a rise in competition from the whiskey market and a growing fatigue of sickly sweet flavors like cookie-dough vodka. In a major activation...
Read more » | | After Nearly a Century, Rawlings Baseball Gloves Still Rule the Diamond Its winning formula? Innovation and MLB stars attract customers By Robert Klara One day in 1920, a man named Bill Doak stopped in to the Rawlings sporting goods store in St. Louis and changed baseball forever. Doak was a pitcher for the Cardinals, a team that the Rawlings brothers, George and Alfred, had been fitting out with uniforms and baseballs since 1907. Like all players, Doak's non-throwing...
Read more » | | Uber in Hot Water: 3 Branding Experts Weigh In on How the Company Should Buoy the Brand Ride-sharing app needs to revamp its internal culture By Kristina Monllos If you look at the recent media coverage of Uber one thing is clear: The brand is in crisis. Just this past weekend a new report emerged that while in Seoul in 2014 the leadership team at Uber, including CEO Travis Kalanick, took a trip to an "escort/karaoke bar." The previous weekend the ride-sharing app's...
Read more » | | | | | McCann’s ‘Fearless Girl’ Statue Will Get to Stay Through February 2018 State Street artwork is added to DOT Art program By Tim Nudd She was never going to give up without a fight. Following a campaign of support from politicians including public advocate Letitia James and Rep. Carolyn Mahoney, New York City has officially invited McCann's "Fearless Girl" statue, created for client State Street Global Advisors, to remain in her spot opposite the Wall Street bull through February...
Read more » | | How a Speculative Neuroscientist Uses Her Marketing Savvy to Create Immersive Experiences Ashley Baccus-Clark highlights social issues with new technologies By Sami Main "Art used to be science, and science used to be art," explained Ashley Baccus-Clark. For the past seven months, Baccus-Clark has worked at the intersection of those subjects as a speculative neuroscientist for Hyphen-Labs, a 3-year-old collective of women of color that uses both science and art to create experiences with an eye on social...
Read more » | | Blast Radius Hires Former DDB San Francisco Lead as Its First Chief Creative Officer in 6 Years Kevin Drew Davis to run Chicago, Canada operations By Patrick Coffee Kevin Drew Davis is moving back to Chicago. WPP's "global experience innovation agency" Blast Radius has hired the digital native as its first chief creative officer in more than 6 years. Moving forward, he will lead its largest offices in Vancouver, Toronto and his hometown. Davis previously spent nearly four years with the DDB network...
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