Post-holiday experience: How brands should leverage Q5 Corinne Demadis, Smartly.io's VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to the new year.
ClickZ Daily: December 30, 2020 |
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| Happy Wednesday! Q5 is the time right after the holiday splurge when consumers are considered to lay low. However, people are shopping, just with a slightly different mindset – the “new year, new me” mindset. Corinne Demadis, Smartly.io’s VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to the new year. For a long time, event marketing meant one thing: marketing events. But just as the story of B2B marketing as a whole has progressed and arced over the last decade, so has event marketing. And finally, the two worlds have collided. It’s about time – and it’s good news for B2B businesses. Attendify’s Founder, Michael Balyasny shares his perspective on how ‘Event marketers are finally marketers – and have a seat at the table‘. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Corinne Demadis Corinne Demadis, Smartly.io's VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to the new year. |
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Digital Marketing Michael Balyasny 2020 marked the year that event marketing evolved as a key instrument to be played in the orchestra of B2B marketing. Read more |
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| Digital Marketing Rob Van Nuenen No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good. New shops popped up either due to unemployment, sellers understanding the demand for specific products or as a backup for brick and mortar stores. Additionally, lessons learned paved the way - likely for success in 2021. This trying year impressed upon buyers and sellers an evolution that was necessary to survive. Read more |
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| Digital Advertising Jason Rudolph Looking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect with the right consumers. Read more |
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| Actionable Analysis Kamaljeet Kalsi 2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped businesses succeed as we share stats and strategic jewels for 2021. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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