The trend represents another threat to the traditional ad agency model, which is already under attack on numerous fronts.
October 31, 2019   |   View Online »
 
Popular direct-to-consumer brands like Bombas, Mailchimp, and SmileDirectClub are increasingly bypassing traditional agencies and working directly with production companies

Popular direct-to-consumer brands like Bombas, Mailchimp, and SmileDirectClub are increasingly bypassing traditional agencies and working directly with production companies

Tanya Dua | The trend represents another threat to the traditional ad agency model, which is already under attack on numerous fronts.

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An Instagram star who has sold $35 million of her own products explains how she built her fashion line and turned followers into customers

An Instagram star who has sold $35 million of her own products explains how she built her fashion line and turned followers into customers

Amanda Perelli | The "influencer-to-consumer" product business is exploding as Instagram and YouTube creators look to diversify their revenue streams.

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Roku is hot, but it may need to sell if it wants to take over the TV ad business

Roku is hot, but it may need to sell if it wants to take over the TV ad business

Mike Shields | Roku generated plenty of buzz with its $150 million acquisition of ad tech firm DataXu. What's next? It may be time to sell to a tech giant.

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How media companies can capitalize on the sports betting boom, according to a founder who bet on the space before it was big

How media companies can capitalize on the sports betting boom, according to a founder who bet on the space before it was big

Ashley Rodriguez | Vegas Stats and Information Network's Brian Musburger explains where the sports-betting industry is taking off now that more states are legalizing it.

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These 9 startups are betting that your gut is healthcare's next frontier, with millions in backing from investors like Marc Benioff and Vinod Khosla

These 9 startups are betting that your gut is healthcare's next frontier, with millions in backing from investors like Marc Benioff and Vinod Khosla

Erin Brodwin | Despite uBiome's failure, investors aren't giving up on the microbiome. Vinod Khosla and Marc Benioff are among the top names backing startups focused on the bacteria in your gut.

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An activist is running for California governor so he can run deliberately false ads on Facebook

An activist is running for California governor so he can run deliberately false ads on Facebook

Rob Price | Facebook exempts political ads from fact-checking — and a left-wing activist from San Francisco plans to take advantage of this.

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Meet 22 of the most important executives shaping the future of marketing technology

Meet 22 of the most important executives shaping the future of marketing technology

Lauren Johnson | From cloud giants to a growing crop of startups, these are the people leading the future of marketing technology.

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Trump reportedly tried to stop Amazon from winning a $10 billion cloud deal, but experts say Microsoft won on its own merits

Trump reportedly tried to stop Amazon from winning a $10 billion cloud deal, but experts say Microsoft won on its own merits

Paayal Zaveri | President Donald Trump's scrutiny of Amazon's bid for the federal cloud contract turned heads, but Microsoft the contest won on its own, experts say.

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Microsoft performance reviews used to be hypercompetitive 'stack rankings.' Then Satya Nadella drove the culture toward collaboration — here's how they work now, according to HR chief Kathleen Hogan.

Microsoft performance reviews used to be hypercompetitive 'stack rankings.' Then Satya Nadella drove the culture toward collaboration — here's how they work now, according to HR chief Kathleen Hogan.

Sherin Shibu | Microsoft's performance reviews involve three main criteria — individual impact is just one. Now the tech giant optimizes for inclusion and innovation.

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Jim Rogers earned a 4,200% return with George Soros by investing in overlooked assets. He tells us what he's buying now ahead of the 'worst crash of our lifetime.'

Jim Rogers earned a 4,200% return with George Soros by investing in overlooked assets. He tells us what he's buying now ahead of the 'worst crash of our lifetime.'

Akin Oyedele | In an exclusive interview, the legendary investor shared the market opportunities he's seizing upon today and what he's avoiding.

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