Popeyes sandwich lifts profits; Google's HR shakeup; Social media content ideas; and more

PR INDUSTRY

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

Also: Email apps are scraping consumers’ data to sell, Clorox focuses on sustainability to entice young consumers, stats on Europeans working from home, and more.

MEASUREMENT

Study: Most organizations lag in embracing data analytics

The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.

SOCIAL MEDIA

Infographic: A month’s worth of fresh content ideas

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.

PR DAILY AWARDS

Has your organization been socially responsible?

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20.

MARKETING

5 essentials for finding and partnering with a worthy influencer

Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.

MORNING SCOOP

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.

SOCIAL MEDIA

10 techniques for using IGTV in marketing and PR

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.

THE BUSINESS MIND

5 ways an MBA can transform your career

Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’

WRITING & EDITING

52 transitional phrases to keep your writing connected

Print this list, and post it near your computer.

MEDIA RELATIONS

7 daily habits to make you a better speaker

From working your vocal cords to streamlining your life, these practices will bolster your presentation style and clear your head to make room for new ideas.

PR DAILY AWARDS

Have your campaigns and initiatives made the world a better place?

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts.

THE WORKPLACE

What PR pros should consider when planning a career move

You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.

MORNING SCOOP

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more.

THE WORKPLACE

12 ways to make smarter, better decisions

Practice being decisive, plan ahead, and simplify the battlefield. Also, be confident like ‘The Fonz.’