Innovative and effective marketing and advertising is always the key to victory in national elections. When pundits do a post-mortem of an election cycle, there is always a single tool or strategy that is credited in aiding the victory.
Marketing Politics will take a deep-dive and try to identify trends for 2018 that might wind up receiving the credit for aiding the victory on either side. We'll assemble campaign strategists and media planners/buyers (from both parties) for a deep-dive into the mid-term elections, and what activations and executions will help win the day.
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