Podcast: Why CMOs are failing and how they can rebuild C-Suite relationships In the latest Marketing Masters podcast episode, we speak with Kip Knight about how marketing leaders can rebuild their business relationships.
ClickZ Daily: August 09, 2022 |
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| Good morning! A 2021 study by Boathouse found that whilst 86% of CEOs believe CMOs have the power to influence key decisions of the C-Suite, only 32% of CEOs trust them. Somewhere along the road, CMOs have lost their ability to build broader business stakeholder relationships. From lunches with the CFO of Taco Bell to leaving marketing for a general manager role, Kip Knight (Founder of CMO Coaches and former Taco Bell CMO) shares practical advice for senior marketers looking to forge strong C-Suite relationships! |
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Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. |
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Strategy Mark Pontrelli It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your content to each platform to ensure it resonates. It sounds daunting, but it will save you time, money, and tears down the line Read more |
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| Brand awareness Benjamin Broomfield “At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the opportunity to extend our iconic symbol and create something even bigger that we can use to meet people where they are naturally, rather than being intrusive with annoying ads or pushing a brand message.” Read more |
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| Digital Marketing John Hall Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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