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Podcast Revenue Will Jump 85% This Year to Hit $220 Million With the rapid grow, the audio format is proving quite lucrative By Sami Main Next time your friend jokes about starting a podcast, make sure your friend follows through. According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for...
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The Gay Country Star From CMT’s Nashville Lands a (Fictional) Budweiser Ad in Progressive Integration Multi-episode arc, tied to Pride Month, kicks off tonight By Jason Lynch Budweiser is celebrating LGBT Pride Month in a groundbreaking way: by signing an openly gay country star to appear in a new spot for the brand as "the pinnacle of masculinity." Or at least, that's occurring on CMT's Nashville, which kicks off a multi-episode integration with Budweiser beginning with tonight's show. In the storyline--which sprung...
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Netflix Introduces Interactive Content for Kids With Choose-Your-Own-Adventure Style Programming 'Branching' episodes give viewers multiple options per session By Sami Main With an animated Puss in Boots spinoff, Netflix announced its slate of interactive programming this week. Netflix subscribers who use smart TVs, streaming media players, game consoles, and/or iOS devices are the only ones who will be able to access this new form of entertainment, for now. These "branching" episodes act like a choose-your-own-adventure experience...
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Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit Even with declining ratings, Empire had the month's highest ad rate By Jason Lynch In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data...
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Alexa Gets Spooky to Promote Spike’s New Stephen King Series Amazon creates creepy co-branded marketing spots for The Mist By Jason Lynch If you're scared, don't expect Amazon Echo's Alexa to be a calming voice of reason. She sounds a little different (and very spooky) in one of the new co-branded videos Amazon created to promote Spike TV's new series, The Mist. To market the show, which premieres tonight and is based on Stephen King's 1980 novella...
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This Is Us, Atlanta and The Handmaid’s Tale Land the Most Television Critics Association Awards Nominations HBO, FX and Netflix lead the pack among all networks By Jason Lynch A trio of breakout freshman series--Atlanta, The Handmaid's Tale and This Is Us--racked up the most nominations today as the Television Critics Association announced its 2017 TCA Awards nominees. The TCA, which is comprised of more than 200 North American TV critics and journalists (including myself), honors outstanding television programming. The organization often recognizes acclaimed...
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First Issue of The Pioneer Woman Magazine Nearly Sold Out After Just a Week and Will Go Back to Press An additional 100,000 copies will be printed By Sami Main Ree Drummond, star of The Pioneer Woman on Food Network and creator of the blog of the same name, has extended her brand through a successful first issue of a print magazine. Hearst Magazines, in partnership with Scripps Networks Interactive, published one issue of The Pioneer Woman Magazine on June 6 with a second issue...
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