Also: Inside Blavity's focus on its commerce business While some podcast buyers have little to no interest in buying ads through a DSP, others are planning to test out or put more money into buying ads programmatically.
Why podcast ad buyers are hesitant to spend through demand-side platforms While some podcast buyers have little to no interest in buying ads through a DSP, others are planning to test out or put more money into buying ads programmatically. Additional coverage: Associate vp of consumer media Melody Brown joined Blavity Inc last fall to help establish its commerce business as that revenue stream becomes a larger focus and priority. As tech giants and startups build and scale tools for AI-generated content, experts say it'll be important to figure out who should get access. Ad tracking service AdImpact said the Super Bowl reached 124 million viewers, leaving most advertisers quite content with the $7 million per 30-second spot they spent. By making Super Bowl ads more interactive, marketers wanted to find ways to make sure consumers wouldn’t just passively watch, or worse, ignore their spots this year. More in this Digiday+ Marketing Briefing. The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source, according to a Digiday+ Research survey. Overwolf integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022. Other things to know about Only a few spots left: Join us from March 6-8 in New Orleans, La. for the Digiday Media Buying Summit as we discuss the trials and successes of navigating very important industry challenges and connect with leaders from Dentsu, Publicis, Canvas Worldwide and more. As digital marketers seek cookieless solutions to target relevant audiences, more teams are optimizing campaigns for attention rather than clicks. Sponsored by Nano Interactive. Non-cookie-based targeting is providing many advertisers with better results now, and applying audience targeting on the sell side is serving as a helpful tool to advertisers and media agencies alike. Sponsored by PubMatic. | | |
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