| | | | | Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food Brand launches 'Do Your Part(ner)' campaign By Roo Ciambriello Advertising to new parents has come a long way from the days of babies swaddled in blankets and an overly precious version of "Twinkle Twinkle Little Star" as the background track. Plum Organics forgoes all the delicate language entirely in a plucky, cheeky spot that is all about sex. The ad, from agency Something Massive,...
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| | | | | | | | Twitter Is Cracking Down on Trolls and Offensive Tweets With These New Tools Banned users won't be able to create new accounts By Marty Swant Twitter is rolling out a number of safety updates which the company says will help protect users from online trolls and abusive content. Today, the social platform announced it will take a three-pronged approach to combating abusive and sensitive content on the platform by introducing a safer search option, collapsing abusive and low-quality tweets and...
Read more » | | Initiative Names New Leadership Team Headed by Its First U.S. CEO IPG network promotes Amy Armstrong of BPN By Patrick Coffee Initiative, a communications agency within the IPG Mediabrands network, announced a newly reorganized U.S. executive management team for 2017. Leading that group will be Amy Armstrong, former president of IPG media network BPN. Armstrong's new role, effective immediately, makes her Initiative's first-ever U.S. CEO, reporting directly to global chief executive Mat Baxter. Armstrong will be...
Read more » | | Mother Jones Wins Magazine of the Year at 2017 Ellies Plus, New York and The New York Times Magazine tie for most awards By Emma Bazilian Mother Jones took top honors at the 2017 National Magazine Awards--known in the industry as the Ellies--this afternoon in downtown Manhattan. The 41-year-old bimonthly, which also won in the Reporting category for its blockbuster expos? on private prisons, beat out fellow Magazine of the Year finalists The New Yorker, Cosmopolitan, The California Sunday Magazine and...
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| | Droga5 Hires Its First Chief Intelligence Officer Amy Avery is a data and analytics veteran By Katie Richards Droga5 has added a new role to its senior leadership team. Today the agency announced Amy Avery as its first chief intelligence officer, effective immediately. Avery brings with her years of experience in data and analytics. In her most recent role Avery headed up J. Walter Thompson's worldwide analytics practice, and before that she was...
Read more » | | Cannes Lions Parent Company Buys MediaLink The firm will join Ascential's information services division By Katie Richards Today the parent company of the Cannes Lions Festival of Creativity, Ascential plc, announced plans to acquire 100 percent of U.S. advertising and marketing firm MediaLink in a deal valued up to $207 million. The deal is expected to go through by the end of the month. Once it has cleared, MediaLink will join Ascential's...
Read more » | | Entrepreneur Network Joins NewFronts Lineup, Showcasing a Wide Variety of Content 'It's not just about companies anymore, it's about people' By Sami Main Entrepreneur Media has grown beyond its traditional coverage of business. "It's not just about companies anymore," said Bill Shaw, the CRO of Entrepreneur Media. "It's about the people." Last year, the company worked with YouTube to create a multichannel network, called Entrepreneur Network. This year, the team will be showing off a bit of what...
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