Twitter hopes it can innovate its way to nearly doubling its monetizable daily active user base over the next two years.
May 24, 2021
Twitter has made some recent acquisitions and advancements in developing products that have caught the attention of publishers and advertisers. For publishers alone, the company has created new opportunities, including the ability to sell exclusive access to content (via Super Follows), accept direct donations (via Tip Jar) and competitively build complementary businesses with their audiences (via Revue). Read more below.
The deprecation of third-party cookies and Apple’s new user privacy updates are pushing publishers to experiment with new approaches to audience addressability in 2021.
Digiday Research shows many people remain in the dark about employers’ return-to-office plans, and predictions for in-person business returns have been badly misjudged.
Programmatic in digital out-of-home is changing the buying of the medium from location-based to audience-based on a more level footing with other media.
The COVID-19 pandemic has dramatically changed how people consume traditional and digital media, which presents new challenges and opportunities for media planners. Download this report to view quantitative and qualitative findings about the changing media landscape.
Digiday caught up with Simon Fenwick, evp of talent, equity and inclusion at the 4A’s to get a sense of how the organization has been working to improve diversity equity and inclusion within its organization as well as within agencies over the last year.
