Platforms Get Political

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To take political ad dollars or to not take political ad dollars? Platforms are split on this.

In one camp you have Twitter, Pinterest, LinkedIn and advertising newcomer TikTok, which have said they won't run political ads.

Conversely, you have Facebook, Snap and Reddit, each with their own protocols and policies for how they'll treat political advertising. Google is somewhere in the middle.

What does this inconsistency mean? Some believe rejecting such ads raises issues. "For instance, such a policy favors incumbent candidates on the platform as well as those who use Twitter more," one source told my colleague Scott Nover. Read his full report.

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