Planters pauses Mr. Peanut campaign; How to show PR's value; Gen Z workplace tips; and more

MORNING SCOOP

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

Also: McDonald’s enters the ‘chicken sandwich wars,’ executive reputation is crucial, how to stand out in a hectic year, and more.

THE WORKPLACE

As Gen Z rises, 3 workplace shifts are emerging

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.

RAGAN PODCAST

How PR’s value transcends media relations

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.

CONTENT MARKETING

Infographic: 10 essential facts about influencer marketing for 2020

How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.

PR DAILY AWARDS

This Friday is your last chance to enter

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. 31. Submit your work before it’s too late!

COMMUNICATING UP

How PR pros can stand out in 2020

It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.

MORNING SCOOP

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

EXECUTIVE COMMUNICATION

11 steps for developing PR presentations that wow top execs

You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.

THE CONSULTANT IS IN

The 3 biggest mistakes organizations make on day one of a crisis

When the heat is on, you can easily get burned—so avoid these common pitfalls.

MARKETING

Purpose, diversity and inclusion: Why take a stand?

The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.

WRITING & EDITING

16 clever pangrams for word lovers

Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.

WRITING & EDITING

20 writing tactics to rev up your productivity

Grab a few minutes at time, or grab a crayon, a la James Thurber. This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again.

PR DAILY AWARDS

Deadline Friday—Digital Marketing & Social Media Awards

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.

MARKETING

4 marketing automation tools to help small and mid-size businesses

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.