Celebrate Canada's birthday with a Strategy Awards trophy! There was a new planning assignment this year. The challenge was that everyone shared the same task and the same time frame: find a smart Canada 150 connection for your brand. Some brands also celebrated Montreal’s 375th anniversary. Share how your sesquicentennial (and/or 375 MTL) insights and ideas broke through the birthday babble to make a tangible contribution to the brand's bottom line, positioning or other objectives. For more Strategy Awards categories, click here. To see who will judge your work, click here. | Developed in association with the Account Planning Group of Canada and a cross-industry advisory board, the Strategy Awards are the foundation for adding planners to the annual Creative Report Card. |
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