͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

Join 'BakeryAndSnacks' Regenerative Bites: Sustainable Farming for Snacks - Editorial Webinar on April 29 at 4 PM CEST / 9 AM CDT. Register now ▶
News & Analysis on the Bakery and Snacks Industries15-Apr-2025
SPONSORED MESSAGE
track
Extract, validate, and process COA data in seconds
Extract, validate, and process COA data in seconds
Automate your COA processing. TraceGains AI COA extracts, validates, and processes data in seconds—cutting admin, boosting accuracy, ensuring compliance with confidence. Efficiency starts here... click here
TOP HEADLINES
How to navigate the fine print behind planet-friendly promises
The Mondelez Clif Bar lawsuit is a wake-up call for brands relying on climate claims. Here’s what it means for risk, innovation and the future of green marketing... Read more
 Bunnies, not bills: Easter treats to spread joy without breaking the bank
Chocolate may be getting pricier and portions smaller, but there’s still plenty of joy to be found in this year’s festive new product lineup... See more
Why additive bans are forcing a faster pivot to transparency
AI and data-driven platforms are improving compliance in a shifting food policy landscape... Read more
Tariffs – dealing with the crisis
Global procurement and supply chain consultancy Inverto has warned companies could face up to a 68% drop in EBIT margins in the face of tariffs.... Read more
GLP-1 market will be worth more than iPhone, report suggests
The weight loss market is projected to outsell other drugs like Prozac and Viagra... Read more
RFK Jr tightens dye ban deadline: ‘The writing’s on the wall’
US Health and Human Services Secretary Robert F. Kennedy Jr has accelerated the timeline for food manufacturers to eliminate synthetic dyes such as Red 40, setting a firm two-year deadline during a recent interview... Read more
Tariffs, trust and tensions: 6 challenges facing the US baking industry right now
From President Trump’s tariffs to ingredient bans and shifting food labels, the US baking sector is under growing pressure. But while its challenges are stacking up, so, too, is its support system... Read more
Snacking gets personal: How to profit from Mondelēz’s ‘Little Treat’ revolution
Consumers aren’t just hungry - they’re emotionally invested and turning to snacks for comfort, mood boosts and everyday indulgence. Is your brand ready to tap into this powerful shift in snacking behaviour?... Read more
Why Americans are boycotting Big Food brands like Walmart, PepsiCo and General Mills
Major US brands like Walmart and PepsiCo are facing a wave of consumer boycotts over rollbacks to their DEI commitments, while General Mills is under fire for allegedly selling overpriced, chemical-laden foods and contributing to worsening food insecurity... Read more
Plastic is poisoning profits and putting bakery & snack makers under fire
Food safety failures linked to plastic contamination are triggering recalls, damaging reputations and shaking consumer trust in even the most established brands. Are you doing enough to keep your products - and profits - clean?... Read more
SPONSORED MESSAGE
track
NEW: THE BEST BREAD SOFTENER FOR ANY APPLICATION
NEW: THE BEST BREAD SOFTENER FOR ANY APPLICATION
Clean label Bellarise® Ever Fresh bread softener gives bread lovers that unforgettable “fresh baked” experience with every slice! See how just one softener gives all your packaged breads a longer shelf life, a shorter bite, and keeps costs down!... click here
EDITOR'S CHOICE
The art of making snacks feel luxurious without the price tag
Consumers crave indulgence, but in today’s economy, they’re also watching their wallets. How can brands create snacks that feel premium without the premium price tag?... Read more
The heavy metal lawsuit that could crumble an iconic cookie programme
For over a century, Girl Scout Cookies have been a symbol of tradition and entrepreneurship - but now, they’re at the centre of a major food safety scandal. With allegations of heavy metals, pesticides and consumer deception, is this the beginning of the end for America’s most famous fundraising snack?... Read more
The war on ultra-processed foods: How producers can fight back
Ultra-processed foods (UPFs) are being blamed for everything from obesity to chronic disease. But is this just another case of oversimplified science leading to knee-jerk policies that could do more harm than good?... Read more
 Sláinte to snacks: A roundup of St Patrick’s Day treats
Milseáin draíochta (magical treats) await! The craic is mighty (the fun is great) this St Patrick’s Day with a feast of festive flavours - from golden shortbread to cereal that turns your milk green - because every bite should be as magical as the day itself... See more
Gluten free: A booming market built on misconceptions?
The gluten-free (GF) boom shows no signs of slowing, but is it really the healthier choice or just clever marketing? Despite the premium price tag, studies reveal that many GF baked goods contain more sugar, fewer nutrients and even hidden contaminants, raising serious questions... Read more
The meeting that shook the industry: RFK Jr vs Big Food sends shares plummeting
PepsiCo, Kellogg, General Mills, Smucker’s and Kraft Heinz saw their stock prices tumble as Robert F Kennedy Jr delivered his anticipated ultimatum. Now, these food giants face a stark choice: remove artificial dyes or risk financial and regulatory fallout... Read more
Snacking is the new self-care: Mondelez report reveals why consumers can’t stop munching
The Oreo maker’s latest State of Snacking report reveals more consumers than ever are turning to snacks for emotional support. But is this a lasting shift in eating habits, or just a clever rebrand of emotional eating?... Read more
Snacking with purpose: How smart ingredients support sleep, stress relief, and brainpower
Snacks today are expected to provide more than just a moment of pleasure. They are working powerhouses, packed with functional ingredients that contribute to overall wellbeing... Read more
UPCOMING EDITORIAL WEBINARS
Spotlight On - Mouthfeel Masterclass: Be the brand that’s always on the shopping list
Don’t miss this opportunity to discover the potential that mouthfeel has to offer and why it is key to making food and drink brands thrive.
15-Apr-2025
REGISTER NOW
Regenerative Bites: Sustainable Farming for Snacks
Our expert panel will explore how bakery and snack producers can integrate regenerative practices into their supply chains to gain consumer trust and boost product quality.
29-Apr-2025
REGISTER NOW
ON-DEMAND WEBINARS
Breaking the Rules: Deliciously Guilt Free
Join Blommer, Mintel, and Incredo as we explore the trends, drivers for growth in sugar reduction, and the innovative tools available to help your brand stand out in today’s competitive market.
25-Feb-2025
REGISTER NOW
CONFERENCE
track
Active Nutrition Summit 2025 | 23-25 June
Active Nutrition Summit 2025 | 23-25 June
Join us for the Active Nutrition Summit in Vienna! Where academia and industry align to win the competitive edge. Advance Programme out now – DOWNLOAD →... click here
PREVIOUS HEADLINES
Artificial sweetener can kill pathogenic bugs in a win against antibiotic resistance
A sweetener used in dairy, beverages and candies may be a game-changing solution to the global antimicrobial resistance crisis... Read more
Vegetable oil prices rise amid tariff chaos and climate pressures
Rapeseed, sunflower and palm oil have all been hit by volatility... Read more
UK food manufacturing worth £37bn but business confidence falls
The food and drink industry has grown significantly in the past 10 years, but business confidence continues to wane in the face of inflationary pressures and trade barriers, according to a new report from the Food and Drink Federation (FDF).... Read more
AI-powered CPG startup raises $11m to predict next big food trend
CPG and AI company Starday is using AI to reduce research and development time, while identifying untapped areas of whitespace for innovation... Read more
Welsh gin, oysters and honey granted protected status
Four new Welsh food and drink products have secured protected status under the UK’s Geographical Indication Schemes (GDIs).... Read more
RELATED PRODUCTS
Captivate Consumers - Seasonal Flavor Inspiration
Conquer Bakery Challenges with IFF Enzyme Innovations
Innovate with Nut Butters & Pastes
"Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters"
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com