| "It's a terrible trap": For publishers pivoting to video, revenue is often a mirage despite the large view numbers they're generating. Learn why Advertising Week's new tagline, "great minds think unalike," doesn't necessarily reflect its talking points and more in today's Advertising Week Briefing. Droga5's Sarah Thompson joins the first episode of Digiday's new "Starting Out" podcast to discuss work ethic, breaking into the ad industry with no connections and more. Slow-loading ads contribute to page latency, which can cause users to click away from a site. Subscribe to Digiday+ to read about the challenges of taxing advertisers for heavy ads. From Glossy: Ralph Lauren launched its Way Forward restructuring project in 2016 amid threats and setbacks from its own unwieldy supply chain and management network, fast-fashion brands, Amazon and an increasingly digital customer. One year in, here's how the plan is going. Several themes emerged at the Digiday Publishing Summit this week, including the user-experience crisis publishers are facing. Subscribe to Digiday+ to find out the other themes. From Glossy: Hear from Saks Off 5th and Gilt president Jonathan Greller at the Glossy Forum next week as he shares how his team built personalized recommendations and a cross-channel shopping experience for both Saks and Gilt, while still maintaining the two brands' identities. Join us on Tuesday, Oct. 3. |
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| Lucia Moses Publishers are getting big view numbers off their own sites, but not all those videos can be monetized. |
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| Shareen Pathak Chasing big audiences used to be the be-all, end-all. |
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| Sponsored Content Dun & Bradstreet It's 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way. AI is the future. So is the cloud. And SaaS. Plus DaaS. Throw in machine learning and you'll change the world. Sponsored content by Dun & Bradstreet |
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| Shareen Pathak "Starting Out" will feature some of the marketing world's biggest names talking about their route to the top and the lessons they learned along the way. |
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| Yuyu Chen Readers are quick to click away from webpages that don't load in a timely manner, and advertising contributes to that latency. |
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| Sponsored Content RhythmOne The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners. Get the State of the Industry report. Sponsored by RhythmOne. |
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| Sponsored Content Viant While most marketers understand the important role that data plays in their strategies, the mountains of data being made available to seek out quantifiable insights is growing much larger. By investing in a data lake and the data scientists to manage it, marketers are able to gain a better understanding of their customer's cross-channel path to purchase and the impact to sales. Sponsored content by Viant |
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| January 2018 - December 2018 |
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LAST CHANCE DEADLINE:
July 28, 2017 |
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