| Amazon is ramping up its advertising pitch to agencies and brands. Here's a look at its pitch deck. "Brands are curious about Musical.ly, but none of them yet said that Musical.ly is the thing that we want to crack right now." Lip-syncing app Musical.ly is pitching ad products to some agencies in the U.S., but they're struggling to resonate in the market. Slow-loading videos can reduce a publisher's video ad revenue by up to 30 percent. Here are the main reasons publishers experience latency. Digiday Research surveyed more than 170 marketers and publishers about their innovation budgets and how they compare virtual reality, augmented reality, chatbots and personalization technology. Subscribe to Digiday+ to learn about how they view these emerging technologies. Designer Jason Wu will expand his brand into the lifestyle realm at New York Fashion Week with a collection that will include Sharpies and Moleskine notebooks, our sister site Glossy reports. Los Angeles-based agency 72andSunny is the winner to beat for Best Live Moment in the 2017 Digiday Video Awards. If you have what it takes to win this year, enter the awards by the regular deadline on Friday, Sept. 29. |
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| Shareen Pathak Amazon is ramping up its advertising pitch to agencies and brands. |
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| Yuyu Chen The lip-syncing app is pitching three ad products: Vertical video ads, custom challenges and influencer video posts. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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| Ross Benes Latency alone can reduce a publisher's video ad revenue by up to 30 percent. |
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| David Amrani Digiday Research surveyed executives from media and marketing companies to uncover their approaches to prioritizing and funding emerging technologies. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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| Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
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