Phishing scams are 'tip of the spear' for cyber threats

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Phishing scams are 'tip of the spear' for cyber threats | 6 steps to finding microinfluencers with the right fit | Search ads may get few results for TikTok, Instagram

Created for [email protected] | Web Version

April 6, 2023

Top News

Phishing scams are 'tip of the spear' for cyber threats Scammers often use fake emails and other phishing exploits to launch larger attacks like ransomware. Familiarize yourself with the warning signs. Full Story: REALTOR® Magazine (4/6)

	Eliminate the Boring Stuff with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>

Best Practices in Sales & Marketing

6 steps to finding microinfluencers with the right fit Brands grappling with declining influencer budgets may find value exploring the rising pool of smaller creators for targeted efforts, Sara Lebow writes. Lebow offers six tips for finding microinfluencers that could be a good fit, including Google and TikTok keyword searches, taping existing customers, befriending brand account followers, and conducting social listening among platforms such as Facebook and Reddit. Full Story: Insider Intelligence (4/4)

Search ads may get few results for TikTok, Instagram TikTok is developing search ads using Microsoft's Bing Chat, Instagram has started introducing the format, and experts are speculating about whether the companies can compete with the established market dominance of Amazon and Google. Many say that the social platforms need to give advertisers more control over ad placement, develop reporting tools and add keyword options for ad purchases. Full Story: Ad Age (tiered subscription model) (4/4)

Real Estate Trends

Top 10 markets investors are targeting for beach houses Waterfront vacation properties remain a hot commodity. A new report calls out the locations that offer the brightest opportunities. Full Story: REALTOR® Magazine (4/6)

Cork flooring gets a stylish makeover This renewable and recycled material is making a comeback, and designers are giving it a modern flair. Full Story: REALTOR® Magazine (4/4)

Low supply hampers sales, mortgage applications A dearth of listings is dragging down mortgage demand even as rates fall. "Spring has arrived, but the housing market is missing the customary burst in listings and purchase activity that typically mark the season," said Mike Fratantoni, chief economist for the Mortgage Bankers Association. Full Story: CNBC (4/5)

Historic NYC building to go partly residential A $120 million renovation of New York City's historic McGraw-Hill building sets the stage for Resolution Real Estate to begin a partial residential conversion. Floors 12 through 32 are residential, floors 33 and 34 offer amenities and floors 2 through 11 remain offices. Full Story: Multifamily Dive (4/4)

Technology & Innovations

RPT Realty CEO talks about retail trends, neurodiversity Brian Harper, president and CEO of RPT Realty, talks about the state of the retail real estate sector, the REIT's three investment platforms that allow it to respond to evolving market conditions and the importance of neurodiversity in the workplace. "A lot of studies have shown that companies that champion disability inclusion perform financially better than their peers with higher revenue, net income profit margins, and shareholder returns," Harper notes. Full Story: Nareit (4/4)

Business Wellness

Business fortune can turn on a dime, so prepare now

(MirageC/Getty Images)

Business success never follows a straight line, which means leaders must be aware of the turns they'll need to make, or anticipate, to discover new possibilities and opportunities, writes Steve McKee, co-founder of McKee Wallwork, in this excerpt from his new book, "TURNS: Where Business Is Won and Lost." "Most of the turns we make in business won't be life-and-death decisions, but we would do well to consider them carefully anyway," McKee writes. Full Story: SmartBrief/Leadership (4/4)

Fair & Equitable Housing

Health, housing inextricably linked Homelessness has been established as a driver of emergency room visits and other bad health outcomes, with advocates pointing out that providing stable housing can lower costs to the health care system. "Housing is vital to health outcomes, particularly among patients who are vulnerable with complex health conditions," says Leora Jontef of NYC Health + Hospitals. Full Story: Becker's Hospital Review (4/5)

Legislation & Regulation

Investors await signals on FDIC's $91B MBS portfolio Investors continue to sit on the sidelines of the $11 trillion mortgage-backed securities market as they await clarity on how the Federal Deposit Insurance Corp. plans to liquidate the roughly $91 billion MBS portfolio it acquired from Silicon Valley Bank and Signature Bank. "Most investors that we've spoken to ... agree that mortgages look fundamentally attractive, but the uncertainty regarding the approach and timing to the sales has many investors waiting to increase [allocations]," JPMorgan analyst John Sim wrote in a note. Full Story: Financial Times (subscription required) (4/5)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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