| Good morning, Marketer, and how can you get more personal with customers? Petco is a brand with a very personal connection to customers through pets. Today, we dive into some of their strategies. To power that connection, marketers need to have their data in order. A CRM or CDP helps. From there, Petco activates the data through campaigns and customer journeys. They also use AI to help scale some of these activations. Their story is a good case study in how marketers can combine AI, data and human marketing expertise to really make a personal connection. Chris Wood,
Editor | 