Personas vs. Archetypes

New Articles

Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas archetypes are not tied to specific names or faces

5 min read

Two Tips for Better UX Storytelling

Effective storytelling involves both engaging the audience and structuring stories in a concise, yet effective manner. You can improve your user stories by taking advantage of the concept of story triangle and of the story-mountain template.

7 min read

New Videos

🎥 You Can't Impose Joy (UX Slogan #3)

Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks.

3 min video

🎥 Journey Mapping vs. Story Mapping

How does a user story map differ from a customer journey map? A journey map is from the perspective of the person's experience, whereas a story map is from the perspective of the product and what it takes to deliver the user experience.

3 min video

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