| | | We sometimes think of personas as final artifacts, when, in reality, personas are merely a representation of data, and data can change. An artifact that is too polished or difficult to update may result in an outdated and unused persona. 4 min read |
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| | Data from 343 companies provide a baseline to understanding typical approaches for selecting journey-mapping applications, research methods, contributing roles, and map components. 6 min read |
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| User interfaces can definitely be too hard to use, but can they be too easy? No, users never complain about an easy design, even if they would have been able to use something more difficult. 3 min video
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Infinite scrolling through long lists of homogeneous items can lower interaction costs, but is less suited to support specific tasks such as finding a particular item. 4 min video
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Artificial Intelligence: What Is It? What Is It Not?
The term artificial intelligence, AI, is having a bit of a boom, with the explosion in popularity of tools like ChatGPT, Lensa, Dall-e and many others. The praises of AI have been equally met with skepticism and criticism, with cautionary tales about AI information quality, plagiarism, and other risks.
Susan Farrell, the Principal UX Researcher at mmhmm, shares a bit about her experiences in researching chatbots and AI driven tools, and defines what AI is, what it isn’t, and what teams should consider when implementing AI systems.
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Nielsen Norman Group has openings for UX specialists, including both experienced and entry level. All positions are fully remote. Deadline to apply is January 30.
Full job listing: https://www.nngroup.com/news/item/job-openings/
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US/Europe (Virtual)
January 21 – 27
Full-day courses
US/Asia/Australia (Virtual)
February 11 – 24 (USA)
February 12 – 25 (Asia & Australia)
Half-day courses
US/Europe/India (Virtual)
March 13 – 24
Half-day courses
Qualitative Research Series (Virtual)
May 1 – 5
5 day course
Vision and Strategy in UX Series (Virtual)
May 1 – 5
5 day course
Full event program describing all full-day UX training courses and the virtual conference format. |
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