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May 2021 Hi Poet! Over the past couple of months, the team has been working on improving the segmentation options in MailPoet. Today I'm really pleased to share that the first of the improvements have been released 🎉
You can now segment according to subscription date, the number of WooCommerce orders made, the customer's country, whether the subscriber has an active product subscription (using WooCommerce Subscriptions), and by the number of emails opened.
In the upcoming weeks, we'll also be adding segmentation for both MailPoet custom fields and WordPress User custom fields, as well as giving you the option to combine segmentation criteria.
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We hope that these new options will enable you to personalize your email campaigns even further. Make sure you keep your eyes peeled for more improvements coming soon 👀
Have a great week!
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 | Email Marketing for Gen Z: Statistics and Strategies | Learn the basics of email marketing for Gen Z: how Gen Z uses email, interacts with brands, and views old-school marketing tactics. Plus how to win them over! |
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Changelogs Doing, Done, Did |
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📥 Recent improvements - List engagement scores added ⭐️
- Visualization of subscriber status in 'Lists' view 👁
- Optimizations for large WooCommerce stores 💪
- Number of orders 🛍
- List subscription date 📅
- Customer's country 🌎
- Active product subscription using WooCommerce Subscriptions 🔁
- Number of emails opened 💌
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📤 Working on now - Unifying UI with WordPress and WooCommerce 👯♀️
- Combining segments 👩🍳
- Segmentation for MailPoet custom fields 🖌
- Segmentation for WordPress user custom fields 🙋♀️
- Maintenance and bug fixes 🐞
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| Is there something you'd love to see added to MailPoet? Use our feedback page to let us know! |
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 | How Many Marketing Emails Should You Send for Your WooCommerce Store?
One of the most difficult things for WooComerce store owners to figure out is how often to send product marketing emails. There's a fine balance between too many and too little – in this guide, we take you through the process of determining your email send frequency.
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We're Hiring
| Join the MailPoet team! | We're looking for a Senior Software Engineer to join us in developing our native email marketing solution for WooCommerce.
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If you're a passionate and experienced software developer, we'd love to hear from you!
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 | Sending WordPress Emails: Everything You Need to Know
| Learn how to control how WordPress sends email, including checking for issues, setting up a dedicated service, and sending marketing email or notifications. |
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Read More Galore | You’ve made it this far down, don’t stop now! There’s still plenty of good stuff to come. |
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 | How to Use Email Analytics to Improve Your Campaigns
There's a wealth of information to be gleaned from your email analytics! We share how you can use your email stats to improve your readers' experience and increase your open and click rates.
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 | How to Create Mobile-Friendly Signup Forms
Since 2017, mobile devices have accounted for more than half of global web traffic. So if your signup forms aren't mobile-friendly, there's a good chance you'll be missing out on valuable conversions!
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 | 10+ WooCommerce Email Marketing Tips & Strategies
Take your ecommerce email marketing strategy to the next level with these tried and tested tips and strategies. Find out how to effectively use email marketing at each stage of your customer's journey to increase sales and improve their experience.
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 | 7 Reasons You're Losing Subscribers
Is your email list shrinking instead of growing? We've taken a look at the number of reasons this could be happening, and provided some actionable advice on how to get your list moving in the right direction.
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| | Is there an email marketing topic you'd love to see us cover on the blog? Let us know by replying to this email ?
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 | A new Poet in training! Baby Oliver oversees our Product Manager Ján's work 😉
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Links That Got Us Chatting A genuine unordered list of articles that spurred our attention.
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Better Email for WordPress with MailPoet |
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| ✓ 50+ free email templates |
| ✓ Subscriber engagement stats |
| ✓ Remove inactive subscribers |
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| ✓ Top notch deliverability |
| ✓ Automated email marketing |
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| Over 300,000 WordPress websites bank on MailPoet for their emails. |
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