Personalization: The cure for reduced media budgets in today’s environment Kibo's CMO shows how effective personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets.
ClickZ Daily: January 29, 2021 |
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| Happy Friday! Today we have Kibo’s CMO, Lisa Kalscheur showing how effective personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. “Understanding how each customer shops and meeting them where they are to create a completely unique and custom fit experience will make a retailer’s website stand out, decrease media spend, reduce bounce rates and increase ecommerce revenue,” says Lisa. Also Acoustic’s CMO, Norman Guadagno explores the value of a brand website as we enter 2021. He writes: Responsive design remains key, and pay particular attention to the elements you need to hide or change for smaller screens. If you are not seeing very many form-fills on mobile devices, don’t optimize for it. You can also look at some of the services available to provide Click-to-Call or Text, if your sellers are equipped to handle that. |
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Content & Experience Lisa Kalscheur Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. |
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Digital Marketing Norman Guadagno Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read more |
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| Data & Analytics Heidi Bullock Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium explains the benefits of implementing a martech roadmap when building out a complex martech stack that keeps marketers one step ahead of the competition. Read more |
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| Digital Marketing Hannah Abbasi Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantage. Read more |
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| Digital Marketing Abi Wendt Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout 2021 and beyond. Read more |
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| Grata is a B2B search engine for discovering small to middle market private companies. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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