How a Face-to-Face Business Survives COVID-19 Dear John,
Today is Friday.
Sometimes I get confused and forget what day it is because all the days seem the same during Coronavirus Lockdown.
Each day I produce a podcast that highlights a new business strategy. I keep these shows to 10 minutes or less in length.
On Fridays I interview a friend, business leader and esteemed professional about his/her business. These interviews are fun, entertaining, and they offer lots of information to help you.
Sometimes they are long - but that makes them perfect for listening while working out, cleaning your house, walking the dog, or ignoring your kids.
This week's show is all about your personal brand, how to dress, and how a professional suit-maker is restructuring his business to survive COVID-19.
In this show I interview Chris Cartisano - Owner of Christopher Allen Custom Clothing. "Cart" as I call him, has been my friend for over 25 years and I buy all my professional clothing from him. He and his wife, Theresa, own and run the business together and they are successful and extremely professional.
You can listen to the podcast interview by following this link:
Inside BS Interview with Chris Cartisano
Here is a guide to the interview:
5:55 – The current coronavirus situation on Long Island, NY April 15, 2020
7:10 – When will people go back to work in an office?
13:21 – How will business change as a result of coronavirus?
16:08 – How Chris developed his value proposition for his business (and why Dave loves it).
18:33 – Chris’ relationship-based sales philosophy.
24:23 – You’re not Steve Jobs. You need to wear good clothes. Here’s why.
30:40 – Why Dave likes to wear suits when he meets new people.
32:15 – Your clothes can are a competitive advantage. Chris explains why.
34:56 – How do you select a sport coat or suit jacket to make sure it fits?
37:17 – How should your pants fit? The answer will surprise you.
38:25 – Belt or suspenders? Yeah, Dave really asked that question.
40:53 – What’s in (style-wise)? It doesn’t matter as long as you are comfortable.
42:00 – How do you measure someone to make sure pants fit? It depends…
44:32 – How to select a type of shirt collar (there are dozens of different types).
50:10 – All about accessories: Pocket Squares, Cufflinks, Ties
57:15 – How Chris became a haberdasher.
100:49 – Why Chris became an entrepreneur and how he started his business.
1:04:24 – Chris talks about how he works with his wife and why their partnership works well.
1:07:22 – How Chris sells to his natural network (like at school functions and at family events).
1:16:24 – Personal Branding: Are you Adam Sandler or Jerry Seinfeld?
1:20:32 – How to connect with Chris Cartisano
If you know someone who would be a great interview, please connect me with them. I'm always excited to meet new people.
Have a great weekend.
Warm regards,
Dave Lorenzo
Revenue Growth Expert
Toll Free: (888) 444-5150
Miami, FL: (786) 436-1986
Email: [email protected]
Website: DaveLorenzo.com | 
