In today’s crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency.
| In today's crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency. Additional coverage: For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility. This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach — and why influencer activity could eclipse TV. The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads. From sister site, Glossy: Laneige (the skin care brand) is yet another beauty company getting into food and beverage-based marketing. Jetting off to the Cannes Lions International Festival of Creativity next month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about The Digiday AI Awards recognize the organizations leading the way in AI-driven innovation with categories such as Best Internal Use of AI, Most Responsible Use of AI and more. Enter now — last chance to save is this Friday, May 30. In 2025, the line between professional and personal lives is blurred beyond recognition, creating both opportunity and complexity for marketers. Sponsored by Dun & Bradstreet. Amid declining organic reach, publishers rely more on paid media, especially paid social, to meet their objectives. However, determining the most efficient and impactful ways to deploy paid social is challenging but ever-critical. Sponsored by Piano. | | |
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howdy! howdy! howdy! howdy! howdy! | | | T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards | | The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data […] | | |
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