Agency employees and execs say agencies need to do more than make statements to be better for Black employees.
| Over the past week, numerous agencies have posted public promises to create more inclusive workplaces for employees of color. In talking to agency employees and executives about these statements, some optimistically say that agency leaders are sincerely committed to change and transparency when it comes to equality in the workspace. Others, however, worry that the public statements are just that: Statements made publicly as lip service rather than truly working to be inclusive by rooting out racism and micro-aggressions within their agencies with actual, and measured, policies and procedures. Read more below. For Digiday+ members, “There's momentum, but agencies also need to take care of their existing Black employees. And it seems like that's less of a priority than the performative posting," said a copywriter for an independent creative shop. Also for Digiday+ members, the twin crises of the coronavirus and the ensuing economic fallout have left most companies struggling to keep costs down as revenue dries up. We asked companies across media, marketing and retail about the effects of the crises on employees in a new Digiday research survey. With 50% of the company’s revenue coming from events, VentureBeat's Gina Joseph said that events in their virtual form are still a significant part of the company's business strategy and will remain so once in-person events return. In its latest pitch to advertisers, TikTok is stressing its deviation from the way older rivals have gone to market with promises to be more transparent on the performance of its ads and insisting it's a safe haven for marketers' spend. Other things to know about Deep Dive: Adapting programmatic strategies for the new normal helps prepare you for the rapidly changing programmatic landscape with on-demand video, slides and analysis from our recent Programmatic Marketing Summit LIVE. Learn more and purchase access here. Over months of at-home online engagement, Twitter users — perhaps best known as news junkies — have gravitated toward increasingly diverse types of premium content. Content driven by gamers and celebrities is performing particularly well. Sponsored by Twitter. | | |
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