Perfecting the human connection for your personalization strategy Four masterstrokes from award-winning branded content creator, Melanie Deziel
ClickZ Daily: March 22, 2022 |
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| Good morning! While personalization and creating engaging content are some of the biggest challenges for digital marketers in 2022, it’s really easy to get stuck in an echo chamber of “big brand marketing.” Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results. But how can marketers create genuine human bonds with local audiences through messaging, imagery, and personalized marketing? Award-winning branded content creator, Melanie Deziel highlights four masterstrokes (with examples) to perfect the human connection in your personalization strategy. |
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Content Melanie Deziel Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets |
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| | Advertising & Promotion Michael Collins Four questions you need to ask yourself and your team to truly become inclusive as a brand Read more |
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| B2C Kamaljeet Kalsi A transformation that bridged the gap between the business, customer, and in-house talent Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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