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Pepsi Showed the Ultimate Downside of In-House Creative: A Lack of Perspective Efficiency can come at the cost of awareness By Mark Ray I've made my share of tone deaf, ill-conceived, spots in my 25-year advertising career, almost all of that time spent at agencies. So far be it from me to point a judgmental finger at the creatives who made the new Pepsi Kendall Jenner ad. Mark Ray But I do think Pepsi could have avoided a...
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JWT Helps Venezuelans Safely Barter Goods as the Nation’s Economy Craters A look at the #SocialMarket campaign By Gabriel Beltrone As Venezuela grapples with severe political, economic and humanitarian crises, one local government is using social media in its efforts to keep citizens safe while they barter for much-needed staple goods. J. Walter Thompson helped the Baruta municipality, part of the capital city Caracas and home to more than 300,000 people, to launch #MercadoSocial (#SocialMarket)...
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The Martin Agency Is Closing Its New York Office After More Than a Decade Geico shop's Manhattan branch started as a satellite By Patrick Coffee The Martin Agency will soon become the latest ad agency to close its New York office. "Yesterday we announced to employees that, as part of a strategic decision to focus on growth in Richmond and London, we are reducing our presence in NYC," a spokesperson told Adweek today. The Manhattan operation, which began as a...
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Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance Updates provide more data and add transparency By Marty Swant Facebook is rolling out a handful of new tools that let marketers take a deeper dive into campaign performance in hopes of providing more transparency about how ads do on the social network. The company today announced a redesign of its Delivery Insights dashboard to provide more metrics about ad campaigns, including impressions, amount spent...
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To Build Trust, Brands Shouldn’t Interrupt the Intimacy of a Mobile User’s Experience Visa's Kim Kadlec says brands better pressure-test their content to ensure it's meaningful By James Cooper Fitting perfectly into the theme of Marketing In An Interruptive World put forth by Adweek and Bloomberg Media at a business breakfast last week, Kimberly Kadlec, Visa's svp of Visa's global marketing platform, explained the cautions that marketers need to take when wading into mobile waters. She addressed the issue onstage as part of a...
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Business Insider Is Wading Into the Crowded Pool of News Programming With a Streaming Show Henry Blodget hosts The Bottom Line on Facebook and Twitter By Sami Main Henry Blodget, the global editor in chief and CEO at Business Insider, is making the leap into market-driven business news TV. The Bottom Line, which Blodget will host, will stream on the wildly popular publication's social media platforms. "We've learned from both our shorter-form and some longer-form documentary work we've produced over the past five...
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Why Serving Up Relevant Content to Consumers Is a Big Responsibility Toys'R'Us CMO Carla Hassan approaches mobile video like one By James Cooper Though she's only been in her current position for little more than a month, Carla Hassan, evp, global chief marketer, Toys"R"Us, brought valuable insights to a panel discussion she joined at Adweek and Bloomberg Media's breakfast event on March 28 called "Marketing In an Interruptive World." The former Pepsi exec pointed out the importance of...
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