This past April Pepsi released one of the most reviled ads in recent memory: A two-and-a-half minute spot featuring Kendall Jenner, where the model leaves work to join what looks like a protest about something (it's unclear), and ends with Jenner handing a cop a can of Pepsi to a roaring cheer. The message seemed...
Pepsi’s CEO Says She Didn’t Know Kendall Jenner Gave a Cop a Pepsi in the Infamous Ad Until She Saw It Air Trying to figure out where the brand went wrong By Kristina Monllos This past April Pepsi released one of the most reviled ads in recent memory: A two-and-a-half minute spot featuring Kendall Jenner, where the model leaves work to join what looks like a protest about something (it's unclear), and ends with Jenner handing a cop a can of Pepsi to a roaring cheer. The message seemed... Read more »
HP Challenged Its 5 Agencies to Improve Their Workforce’s Diversity. Here Are the Results They employ more women, but still have work to do for underrepresented groups By Katie Richards One year ago HP CMO Antonio Lucio called on the brand's five agency partners to really focus on improving diversity numbers. Lucio sent a letter to BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman asking that, within 30 days, each agency send a plan detailing how they would get more women and people of... Read more »
