MAY 9, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday May 9. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

A company that works with OEMs and dealers alike says automotive consumers like leather interiors from basic black to screaming green to camouflage. (Gun racks not included.)

Full article

Manage compliance with confidence with the new 2018 Dealertrack Compliance Guide
It’s the industry’s unrivaled reference on all things F&I Compliance, including:
• New federal laws and regulations
• How to avoid issues with the CFPB and FTC
• Recommended practices for data safeguards and identity theft protection
• Compliance management tips
Order your copy today or register for immediate access to a digital copy now.

Let’s look at why, and how to make the most of a digital advertising budget.

Full article

Just a few short years ago if you wanted a compact hatch in the U.S. the pickings were slim. Now the sub-segment is bursting, Here's a story on one of the contenders.

Full article

The goal was to create an audio system so good it was like bringing the recording studio into the vehicle. Sounds like a good idea. Mission accomplished, says Acura.

Full article

And now the latest dealer-news broadcast from our friends at CBT Automotive.

Full article

Learn the 3 Secrets to Lifetime Loyalty
What does it take to earn lifetime loyalty? Your customers know, but they aren’t telling you. Learn the 3 secrets to getting your current customers to return again and again. Download your free ebook today!

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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