AUGUST 17, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for TGIF August 17. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

A just-out Cox Automotive study says people like the driver-assist stuff, aren't so sure about self-driving cars.

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WardsAuto Editor Steve Finlay talks with CBT Automotive’s Jim Fitzpatrick about a hot topic in the auto industry. Watch the video here.

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The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next. Click to learn more!

Urban Science says dealership numbers go up, ever so slightly.

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Ford puts another Bullitt in the chamber. Read our Test Drive story about the 50^th-anniversary of a car Steve McQueen would have loved.

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The case is In re Automotive Parts Antitrust Litigation, No. 12-md-02311 in U.S. District Court for the Eastern District of Michigan. This is the third group of settlements that provide benefits to eligible Auto Dealers. The deadline to file a claim for the third group is January 21, 2019.

File this one under test drives gone bad: A woman on a demo drive crashes a BMW into dealership’s front window.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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