Starting out as a short-term fix to weather the coronavirus storm, employers are seeing work hours outside the traditional 9-to-5 week as a new normal.
| Appetite for part-time and flexible working is slowly but steadily increasing among agency executives, as people re-evaluate their work/lifestyle balance. Reducing staff working hours, either as a mandatory or voluntary measure, became a go-to move for many agencies at the onset of the pandemic in the spring. But what started out as a short-term fix in order to weather the economic pressures of the coronavirus storm, now has some employers and staff rethinking possibilities around how they can restructure their time outside of the traditional 9-to-5 work-week model. Read more below. The stigma which once existed around working fewer hours, working from home, or having to leave the office early to pick up kids, has been eroded in the last nine months. There are 60 sponsors that are signed on for the online event ComplexLand, which will combine music, conversation, gaming and shopping in an online world. For Digiday+ members, spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around. As their audiences on TikTok have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities. ABC News’ 24/7 streamer had planned to pivot to hourly anchored news shows. But this year’s news cycle has forced it to be more nimble with its programming plans. Other things to know about Learn about upcoming trends, innovative players and products capturing audiences’ attention in the burgeoning health and wellness sector — and how reaching them with the right content is opening up new opportunities for brands, media buyers and planners. Sponsored by Healthline Media. In this new guide for marketers and publishers, learn the three biggest trends affecting CTV buyers in 2020 and beyond, including the shift to programmatic buying methods and the steady growth of streaming consumption. Sponsored by PubMatic. | | |
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howdy! howdy! | Sponsored by Xandr | | A buyer’s guide to new CTV terminology | | In this short guide, learn all the terms that buyers need to know when it comes to connected TV, including consumption models, features and targeting techniques. | | |
howdy! | Sponsored by Samsung Ads | | How video can be managed in one place | | TV was long the easiest place for advertisers to reach the audiences they wanted, and at the scale they needed. That can still be true, but only if advertisers and agencies utilize a unified linear and digital data set to activate across the video ecosystem. | | |
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