'People connect with people': How Complex, Bleacher Report and others use talent to build franchises

Instead of just producing a show, media companies including Bleacher Report, Complex Media and Rooster Teeth want to build properties with original content across different formats and multiple forms of revenue.

It's early days, but advertisers are praising ads in Facebook Stories, which should be rolled out globally by the end of the year.

With sports-news subscription sites like The Athletic blossoming across the U.S., some newspapers are carving out sports-only digital subs of their own.

Ad tech is riddled with jargon. For those attending the digital marketing conference Dmexco in Cologne this week, here's a primer to help keep up.

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