Peloton's software security comms; accesible social media tips; building trust with employees; and more

DAILY SCOOP

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app.

RAGAN TRAINING TAKEAWAYS

3 tips for more accessible social media

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions.

EMPLOYEE ENGAGEMENT

How companies can build trust with employees amid ongoing turmoil

Edelman’s Health Sector lead shares guidance on establishing genuine, meaningful connections in a post-pandemic landscape

PR INDUSTRY

Hispanic PR leaders share vision of a multicultural comms future

The members of HPRA look to highlight Hispanic heritage in the communications industry as the industry organization launches its 2021 ¡BRAVO! Awards.

PR DAILY AWARDS

Did you create content that delivered results?

Enter PR Daily’s 2021 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 23 entry deadline.

DAILY SCOOP

How organizations plan to mark Juneteenth, Americans show deep concern for sources in news stories, and MLB explains new pitching rules enforcement

Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.

THE PR DAILY LIST

7 highest-ranked ESG brands for 2021

Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.

PR INDUSTRY

How to be inclusive on social media

Download our new guide to ensure your social posts align with diversity, equity and inclusion.

STORYTELLING

6 tips for nailing the story in your video

Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.

RAGAN AWARDS

Don’t miss Friday’s entry deadline

Enter Ragan’s PR Daily Awards by this Friday, June 18, to earn recognition for your impressive PR work!

EMPLOYEE ENGAGEMENT

Juneteenth rises to new prominence as organizations commemorate ‘America’s second independence day’

More states and municipalities declare official holidays, as private organizations also step up recognition, many giving their employees the day off.

DAILY SCOOP

Roku, Spotify back antitrust moves to break up big tech, Americans consider data security a top issue, and Lin-Manuel Miranda apologizes for lack of representation

Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.

PR INDUSTRY

Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills

The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR.

RESEARCH SNAPSHOT

Report: How data offers a blueprint for corporate activism and CEO advocacy

A report from FleishmanHillard shows how businesses must actively communicate their values to consumers—and it offers a roadmap for taking a stand.