Peepsi!

There's a springtime surprise on the way: Peeps-flavored Pepsi, or Peepsi! OK, the flavor is actually called Pepsi x Peeps, but everyone wishes it was called Peepsi. To celebrate the arrival of the beverage, the brands have also promised to “bring two of the most iconic moments in Pepsi TV ad history to life with Peeps dioramas.” Discover scenes from the dioramas and more details about the release.

More of today’s top creative news:

Ultimately, misinformation propagated on social media was the core issue that led to the Jan. 6 attack on the U.S. Capitol. It’s not a new theme, and not the first time lawmakers have addressed it, but the effort has been renewed, as House representatives grilled Facebook, Twitter and YouTube about their roles in the situation.

But what’s the solution, and what will these platforms do next? Scott Nover discusses.

To address the prevalence of speech sound disorders, Warner Music and agency Rothco used data analysis across the 70 million tracks within Apple Music to identify 173 songs for its "Saylists.” These songs have easily repeatable lyrics that can aid with speech therapy.

Find out how it works.

Adweek Exclusive: Con Edison has named Code and Theory as its agency of record, an appointment that will see it collaborating closely with MDC Partners’ Assembly on media buying and planning responsibilities.

S4 Capital-owned MediaMonks will merge with design and experience agency Jam3.

Three hires at Havas New York: Coming from Johannes Leonardo, Bharat Kumar and Marcelo Ramirez are joining as executive creative directors, and independent producer Melissa Tifrere joins as head of integrated production.

Starcom U.S. CEO Kathy Ring and global CSO Kathy Kline, who both have three decades of experience at Publicis, are both stepping down from the Publicis Media agency. 

Adam Chasnow, formerly executive creative director at CPB, has joined Fortnight Collective as partner and in the newly created role of chief creative officer.

Briefly:

In a dramatic, intriguing and science-fiction-heavy new short film by Sabertooth Pictures and production house Boldly, Specialized goes full conspiracy theory to introduce its latest eMTB. Learn all about the way it “enhances” human capabilities with the help of an alien engineer.

Discuss the transformation of the TV experience, data trends, and how to engage successfully with the Hispanic consumer audience at Adweek’s Elevate: Hispanic TV Summit. Join in on the conversation on April 20th with TV stars, advertisers and networks. Save your virtual seat for free today.

The agreement follows their Virtual Paddock Club partnership last year.

The new offering builds on explosive growth in the category.

The publisher is the latest to explore how NFTs fit into their brand.

The result is a chatbot called the Crisis Contact Simulator, or "Riley."

Make customers actually feel a connection.

Jay Livingston shares how the brand expedited their longterm digital strategy during the pandemic.