Incoming NADA Chairman Paul Walser talks with Wards about handling COVID, improving dealer diversity, recasting incentives, NADA’s virtual Conference & Expo Feb. 9-11 and the auto industry’s need to view the world through consumers’ eyes.
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“No playbook was ever written for 2020,” says Rhett Ricart, outgoing NADA chairman. “No one could have envisioned the strongest disrupter ever: COVID.”
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“You have to realize you are representing 17,000 dealers, and your view on a particular topic is not necessarily NADA’s,” says Wes Lutz, the trade group’s 2018 chairman.
February is an opportune time for car dealerships because Presidents’ Day is the only shopping holiday between December and May, and five months is a long time to be without a holiday-inspired incentive.
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