Parasite's Oscars win; Top digital PR traits; IGTV and marketing tips; How an MBA helps comms pros; and more

MORNING SCOOP

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.

SOCIAL MEDIA

10 techniques for using IGTV in marketing and PR

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.

THE BUSINESS MIND

5 ways an MBA can transform your career

Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’

WRITING & EDITING

52 transitional phrases to keep your writing connected

Print this list, and post it near your computer.

MEDIA RELATIONS

7 daily habits to make you a better speaker

From working your vocal cords to streamlining your life, these practices will bolster your presentation style and clear your head to make room for new ideas.

SURVEY

Take our reader survey for a chance to win a $100 gift card

To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more. All participants will get a $150 discount to a Ragan conference.

PR DAILY AWARDS

Have your campaigns and initiatives made the world a better place?

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts.

THE WORKPLACE

What PR pros should consider when planning a career move

You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.

MORNING SCOOP

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more.

THE WORKPLACE

12 ways to make smarter, better decisions

Practice being decisive, plan ahead, and simplify the battlefield. Also, be confident like ‘The Fonz.’

SOCIAL MEDIA

Infographic: Facebook stats that matter for PR pros

How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Check out this graphic.

WRITING & EDITING

3 ways to add pizazz to your press release’s headline

For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power.

OP-ED

Are we missing the point of ‘purpose’?

Corporate social responsibility is on the minds of consumers and employees alike, but co-opted (or feigned) values are more of a detriment than an attribute, the author posits.

MORNING SCOOP

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

Also: Coors Light’s valentine for pet lovers, messaging lessons from the SOTU, Google Maps’ new look, and other stories.