MORNING SCOOP

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.

EXECUTIVE COMMUNICATION

How do you handle an awkward CEO?

SOCIAL MEDIA

Infographic: Do’s and don’ts for social media marketers

Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences.

PR DAILY AWARDS

How Medela and Ogilvy used Instagram to support new moms

An influencer campaign built an online support group for mothers seeking to breastfeed beyond the common three-week threshold. The award-winning team recounts its success.

RAGAN AWARDS

Are you an employee engagement rock star?

Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. 4.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

COMMUNICATING UP

How to show top bosses your value

Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.

MORNING SCOOP

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.

CRISIS COMMUNICATIONS

PR crisis? Here are dozens of tactics for limiting negative coverage

CONTENT MARKETING

Infographic: 5 tips for developing great content with influencers

To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights.

CRISIS COMMUNICATIONS

3 ways PR pros can weather a crisis and come out on top

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.

PR DAILY AWARDS

Did your visual content captivate audiences?

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.

CRISIS COMMUNICATIONS

Google clamps down on political debate at work

The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.

WRITING & EDITING

Get free training and make your organization a communications icon

Help us and help yourself—host a Ragan conference or workshop and send your team for free.