Hello Marketers,
Another year has almost ended and now we reflect on the marketing of 2018. What does that mean for you, dear reader? Lists! Content! Rankings! I’m kidding—sort of. We’re pulling together our end of the year pieces thinking about the big marketing trends, stand out campaigns, brand revamps and more.
Is there a trend you’re really passionate about? A fan of meta-marketing? Love how brands are creating their own fonts? Want to chat about it? Hit me up at [email protected].
This week, Keith Weed, the man responsible for marketing for the second largest marketer in the world (say that three times fast), announced he would be retiring in May 2019 after 35 years with Unilever. What does this mean for the future of Unilever marketing? Who will replace him? How will this change things? We don't have those answers—yet.
Maybe it's a good thing then, that Pantone announced its Color of the Year for 2019 this week. A nice coral shade that gives a hopeful vibe for 2019. Whether that will actually be the mood of the year? Who knows! But it’s a comforting color that Pantone describes as “energizing” and “nourishing.” Doesn’t that sound nice? I’d love to be energized and nourished in 2019. Wouldn’t you?
Quote of the Week: Normally this slot is reserved for something our reporters get exclusively, something that can set the tone for the week in marketing ... well, this time ... that's not the case: “Super happy to be playing the Super Bowl Music Festival with Aerosmith and spending time with my Bud Light fam. Let’s get weird and turn up boiiiii,” said Post Malone, promoting the upcoming Super Bowl-timed Bud Light music festival. He's truly the voice of his generation. And we should all wish to “get weird” this Super Bowl.
Say What? Burger King has become a master troll. New work from FCB in New York pitched a one cent Whopper if folks downloaded the Burger King app and went to a nearby McDonald’s to claim the coupon. That led to 1 million downloads of the app. A true win.
Have a great week,
Kristina Monllos
Senior Editor, Brand Marketing
