Pandemic, privacy and the CX: What to prioritize in 2021 Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021.
ClickZ Daily: January 26, 2021 |
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| Good Morning! Today we have Rich Smith, CMO of Jornaya, sharing the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021. “Acquiring a deep understanding of the customer journey will become increasingly important as we continue to navigate circumstances driven by the pandemic. In some cases, Jornaya’s network of comparison-shopping sites has revealed dramatic changes in year-over-year consumer trends,” reveals Rich. Also, B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. |
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Content & Experience Rich Smith Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021. |
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AI & Automation Amanda Jerelyn B2B marketing campaign in recent times is more capable of driving sales. AI and social media marketers together can enhance any B2B marketing campaign. Read more |
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| Data-Driven Marketing Ben Goldman 180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. Read more |
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| Case Study Jacqueline Dooley Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift across four CPG categories. Read more |
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| AR & VR Amanda Jerelyn Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Read more |
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| Smart is the leading independent ad tech platform built to serve the interests of both buyers and publishers. Read more |
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